PGA of America names Craig Kessler its COO

The PGA of America named former Topgolf executive Craig Kessler its chief operating officer on Wednesday.

Kessler begins the job on March 6 and will report to CEO Seth Waugh.

He was the COO and head of emerging concepts at Topgolf from 2016-21 before serving as CEO of Buff City Soap, a Dallas-based retailer with stores in 32 states.

“I always admired Craig’s knowledge and love of the game, appreciated his partnership while he was at Topgolf and was thrilled when his name surfaced through the search committee,” Waugh said in a news release. “We are all grateful that he is excited to bring his passion and expertise back to the game and our Members. For the first time in history there are now more off-course golfers than on-course, so his track record of innovation and growth has never been more relevant or welcome.”

Kessler will be based at PGA Frisco in Texas, the organization’s headquarters.

“PGA Professionals have had a significant impact on my life,” Kessler said. “They’ve taught me, my wife, and our boys how to play the game we love. The opportunity to play a part in helping the PGA of America serve our Members and grow the game is both exciting and meaningful.”


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